Når jeg støder på overskrifter som ‘Young Americans still like papers‘, så stopper jeg altid op og studser lidt.
Min forundring bliver ikke mindre, når jeg læser følgende:
Young people in the United States still like newspapers, according to a Harvard survey. Asked for their preferred source of political news, 49% of 18 to 29-year-olds – nicknamed the millennials – named papers.
The survey, by the Harvard University Institute of college students, hitting the 60% mark.
Harvard har også selv udsendt en pressemeddelelse (hent den som PDF) om undersøgelsen, hvor man skriver:
America’s 18 to 29 year olds look first to major national newspapers – followed by
“Facebook Friend” statuses – to track 2012 presidential campaign.Major national newspapers, by far, were considered the most preferred sources for political news and information, with 49% of 18 to 29 year olds and 60% of four-year college students reporting that they are interested in receiving information from this source.
Regarding various new technologies and social media channels, interest was next greatest in friends who share using Facebook (36%), official campaign Facebook feeds (29%), partisan, political blogging websites (22%), text or mobile alerts (19%), friends who share using Twitter (16%) and official campaign Twitter feeds (16%).
Inden papirmafiaen nu hæver hænderne højt over hovedet og begynder at starte aviser målrettet til unge, så har Harvard-undersøgelsen en gevaldig svaghed, som står nævnt i det blogindlæg hos The Guardian, som jeg linkede til tidligere:
However, the poll does not differentiate between the print and online platforms (surely a bad flaw).
Altså gør man i undersøgelsen ikke forskel på net- og papir-aviser. Så nu står vi med en undersøgelse, der fortæller os noget, vi nok egentlig godt vidste i forvejen. Nemlig at de store udgivere står højt på listen over kilder til nyheder. Sådan tror jeg egentlig også, det er herhjemme. Det ville i hvert fald undre mig, hvis det var anderledes.
Men lad os nu se, om WAN kaster sig over denne undersøgelse…